No matter who it is, personal training clients, athletes, group training clients – Everybody needs to think about what they eat. I have had many guilty looks when I ask my clients what they had for lunch.

It takes time to wean yourself off bad foods.

I just read an interesting article in TIME magazine. About “Why we eat so much”. Sure to us in the fitness industry those things should be common sense but it was an interesting read with nice pictures of food.

The main point I took away form it is that food is mental. It is a habit. And to achieve great health and a great physique, you need to break the bad ones and build great new ones.

I always talk to my clients about the “rubber band” that is the 28 days it takes to build new habits. If you just do 1 week (which is how many “quick fix” solutions work”) you are just stretching the rubber band a bit but then it returns to normal and there are no long lasting effects.

When you push through and build great habits for 28 days or more, the rubber band is broken and you are free to live your improved life. That is what I work a lot with my clients on.

We teach habits not calorie counting.

“Eat a breakfast of meat and nuts, plus a few fish oil capsules” is a habit.

“Eat 30g of protein, 30g of healthy fats and less than 25g of carbohydrates” is a CHORE!

We want life long habits because nobody does chores for very long!

Check out our personal training and fitness bootcamps where we help clients build habits that last for life!